The Marketing Generalist is responsible for promotion marketing, relationship marketing, viral marketing and content marketing for OSC. This position will oversee all marketing efforts at all locations and assist with developing and then executing the strategic marketing plan. They will serve as our social media champion, developing and posting engaging, relevant, interactive and strategic content on multiple media sources. This position will be responsible for the creation of all marketing materials, maintaining a consistent brand across the company and all departments. They will work closely with the Sales and Operation Departments to administer these marketing communications both internally and externally. This position works collaboratively with upper and mid-level management on all projects as needed.

Essential Duties and Responsibilities:

Communicate and cultivate the Core Values of OSC – both internally and externally
Attend and participate in biweekly L-10 meetings
Optimize automation marketing to generate traffic, convert visitors to leads, and nurture converted customers through appropriate communication channels
Establish and use analytics to understand the success of our marketing activities with customers and potential customers
Build and manage the company’s social media profiles and presence, to include Facebook, LinkedIn, X(Twitter), Instagram and additional channels that may be relevant
Design and manage the company website and content within the site
Create shareable content appropriate for specific networks to spread both our brand and our content, both imagery & video content.
Maintain OSC’s brand and visual identity consistently across all areas and key materials
Determine and complete the graphic and printing requirements of the departments, interpreting and applying brand standards consistently to all materials produced
Manage a library of company images for internal and external use
Support Sales Management with the rollout of brand strategies, tools, and initiatives on a company-wide level and with other special brand projects as assigned
Conduct marketing research to prospective audiences and create content that will attract and interest them
Manage and complete long term design projects
Develop communication tools under the direction of Sales and Marketing Management

Other Responsibilities:

Assist with ESOP committee & related events
Perform a variety of special projects as assigned by supervisor

Education, Experience and Skills:

Bachelor’s degree in Marketing, Communications, or Public Relations preferred
2+ years of experience in marketing or communications role is desired
Self-motivated, versatile, and ability to work independently
Creative design skills, staying up to date with marketing & social media trends
Comfortable with Adobe Creative Suite (specifically Adobe InDesign, Illustrator, and Photoshop), Canva or other desktop publishing tools and graphic applications
Proficient computer skills in Microsoft Office Suite (i.e. Teams, Word, Excel, PowerPoint, Outlook) and ERP Software
SEO experience preferred
Good understanding of all social media platforms
Video creation & editing skills
Must be organized, have high attention to detail, time management skills and operate on a flexible schedule
Excellent communicator and creative thinker, with the ability to use data to inform all decisions

Equipment Used:
Company provided equipment such as telephones and computer/laptop, 35mm digital camera, lapel microphones. Office equipment and computer programs such as Microsoft Word, Excel, Outlook, Teams, PowerPoint, ERP Software, and applicable marketing software. Safety gear such as safety glasses and safety shoes when required.

Job Specifications/Requirements:
Ability to sit for long periods of time, 6 – 7 hours per day. Occasional lifting of 20lbs is required, may at times lift up to 50lbs. Reach at, above and below shoulder level occasionally. Continuous fine manipulation, including grasping and handling. Frequently twist head/neck, talk and hear. Occasional walking, twisting, bending. Travel as necessary to various company locations, customer/vendor sites, training and seminars. Ability to work in moderately warm or cold conditions where high noise levels are possible.

Who is OSC?

OSC is an industrial distribution company that has been providing solutions for our customer’s gas, welding and automation needs since 1959. We are based in Minnesota with multiple locations that serve businesses within MN, WI, ND, SD, and IA. With being 100% Employee Owned since 1993, we have a unique culture that creates accountability and fosters engagement amongst our employees. All of us share consistent values of honesty and integrity that are exhibited through the company’s core values. Join our team to be a part of an employee-owned company and an organization that is focused on serving its customers and employee owners!

Why Work for OSC!

Employees have the opportunity every day to directly impact the success of the business. This is felt through the employee-ownership culture.

OSC offers a comprehensive, competitive benefits package from health insurance to employee fun and activities. Some of the unique benefit offerings include Retirement – 401(k) & Employee Stock Ownership Plan, Community Connection, Health Benefits, Wellness Program, Career & Education Development, Company Involvement and much more! Check us out at oxygenservicecompany.com!

OSC is committed to providing equal employment opportunity to all applicants and employees regardless of their race, traits associated with race, color, religion, gender, age, national origin, disability, military service, protected veteran status, genetic information, sexual orientation, gender identity or any other characteristic protected by federal, state or local law. We are strongly committed to this policy and believe in the concept and spirit of the law.

The range for for this position is $49,799 annually - $74,698 annually. Pay is dependent on several factors including relevant work experience and internal equity.